What do process engineers, lymphedema therapists, CEO’s, electrophysiologists, gas processors, wildcatters, and ship builders have in common?

Trick question. They are all people. They think and they feel. (I promise, CEO’s really do have feelings.) So we create communications that speak to them as people. Stuff that is going to intrigue them, excite them, make them laugh; maybe even make them cry.

In this world of e-everything, what people are craving is real, genuine interaction. And yes, we did record a re-lyriced version of Sweet Caroline and got engineers to stand and sing along.

PS: We really have created marketing communications, advertising, and experiences for all those professions. It’s super fun trying to figure out what makes people tick.