Our aim was to promote Catholic schools
The Archdiocese asked us to help spread the gospel about the strength of Catholic schools and we said, “Amen to that!” The integrated campaign includes a website, print, environmental elements, social media, video, advertising, and something we called Champion Camps. At the live camps, school parents and administrators learned how to promote their schools and become brand ambassadors. As usual, it took a village to create this unique and compelling campaign. We began where the Black Agency left off. Kudos to Black for initial work well done. Jean Knutson, account director, Michael Pettee, executive producer, Martha Pettee, strategic and creative direction, writing, Will Gunderson, design and art direction, Maggie Lee, writing, Stephanie Rau, photography, Jeff Gallo, videography and editing, Mike Severson, audio engineer, Mark Bergren, Champion Camp leader and facilitator, Shanan Custer, facilitator, and the guys at Bicycle Theory for programming the website. Check out all the elements in the gallery.
