The Archdiocese asked us to help spread the gospel about the strength of Catholic schools and we said, “Amen to that!” The integrated campaign includes a website, print, environmental elements, social media, video, advertising, and something we called Champion Camps. At the live camps, school parents and administrators learned how to promote their schools and become brand ambassadors. As usual, it took a village to create this unique and compelling campaign. We began where the Black Agency left off. Kudos to Black for initial work well done. Jean Knutson, account director, Michael Pettee, executive producer, Martha Pettee, strategic and creative direction, writing, Will Gunderson, design and art direction, Maggie Lee, writing, Stephanie Rau, photography, Jeff Gallo, videography and editing, Mike Severson, audio engineer, Mark Bergren, Champion Camp leader and facilitator, Shanan Custer, facilitator, and the guys at Bicycle Theory for programming the website. Check out all the elements in the gallery.

For a week in June, the Story Stick team was in Phoenix at the Honeywell User Group (the acronym is perfect – HUG!). We produced the general sessions, including a Jason Bourne intro video to introduce the Chief Technology Officer, and a series of case study commercials that played throughout his presentation. Check them out in the media section of our Look Book.

The project included creating and producing the HUG general sessions, the Tech Theater, and a channel partner conference, and the final Gala. In addition to the video, we produced executive presentations, environmental graphics, print elements, breakout powerpoint creation and support, staging, lighting, and AV in three different venues. We also created and managed a student competition. We can’t wait to start next year’s event.

It takes a village to produce this kind of experience. Woot woot for the team! Here we (most of us) are at the Family Night event.

Last fall, on behalf of Honeywell we invited high school students from an engineering magnet in Houston to a technical conference. They competed in teams in the Honeywell UnWired Challenge, heard from the President of Honeywell Process Solutions and toured the trade show floor with engineers.

The program was covered on NPR and got a lot of press. It demonstrated Honeywell’s commitment to provide educational experiences for students and promote careers in engineering.

Trick question. They are all people. They think and they feel. (I promise, CEO’s really do have feelings.) So we create communications that speak to them as people. Stuff that is going to intrigue them, excite them, make them laugh; maybe even make them cry.

In this world of e-everything, what people are craving is real, genuine interaction. And yes, we did record a re-lyriced version of Sweet Caroline and got engineers to stand and sing along.

PS: We really have created marketing communications, advertising, and experiences for all those professions. It’s super fun trying to figure out what makes people tick.

If you’re looking for a place to volunteer or to give, take a closer look at the work of Greater Minneapolis Crisis Nursery. With a 24-hour crisis hotline, crisis counseling, referrals, home visiting, parent education, and up to 72-hour residential care for children ages newborn to six, GMCN prevents child abuse and neglect and creates strong healthy families.

Last year as Bond, he played the final hand in the Casino Royale poker game against archenemy (and barely disguised competitor) Charms. Every (yes, every) reporter in the audience got into the fun and delivered the Honeywell message. Customers ordered martinis like crazy at the social events. (OK. I made that part up!)

This year, as Jason Bourne he will reveal the Honeywell Identity, Supremacy, and Ultimate Solutions at Users Group 2011. You get a sneak preview.