To reverse the decline in Catholic school enrollment, the Archdiocese of St. Paul and Minneapolis asked StoryStick to develop a marketing campaign to help stimulate student recruitment. Based on insights from our research, we created Aim Higher, a brand campaign that emphasized academic rigor, whole child development, individual attention, and community involvement.
Campaign strategy
Brand identity
Story creation
Video production
Print collateral
Radio and print advertising
Website
Inservice training
Building on the brand equity created by the campaign, the Archdiocese launched the Aim Higher Foundation to provide scholarships to students in need.
