During a three-week period we produced 22 events for 13,000 employees, with leadership delivering a consistent message about transformation.
A large healthcare company, one that both delivers care and insures people, wanted to instill in all employees the need to “Connect the Dots” for patients. Through Connect the Dots they seek to transform health care—improving health through better care, an exceptional experience, and more affordable care. Through a series of 22 meetings the CEO of the company wanted to explain what she meant by Connect the Dots.
We made the Minnesota State Fairgrounds our home for the month of October, constructing a heated tent that housed a 1,000-person audience. We developed a curriculum for appointed leaders to facilitate content on the bus ride to and from the event site. A host kept the general session moving between leadership speeches, videos and an emotional performance by an employee choir we auditioned and rehearsed. Structured breakouts featured discussion and activities to put partnership into practice. At the beginning of the presentation we tossed beach balls into the audience and the audience passed them amongst themselves. They lit up and laughed as 20 beach balls bounced around the audience of 700 people. When the host introduced the CEO, he tossed her a ball. She then used the beach ball analogy to introduce the event theme, Connect the Dots. She began her presentation with her own story as a patient with breast cancer and how the continuum of care was critical to her recovery.
You could hear a pin drop as the CEO shared how her own personal experience illuminated the need to Connect the Dots for all of their patients. In surveys following the event, the attendees could remember the content, could repeat the specific stories she told about herself and other patients, and they could articulate what they could do specifically to help connect the dots for patients. Evaluations from employees were overwhelmingly positive. They reported understanding the need to connect the dots for patients and plan holders between clinics, doctors and hospitals in order to achieve the “triple aim” — better care, better health and lower costs.