Honeywell turned to us to create content for its Houston Customer Experience Center, a high-end, interactive exhibit that showcased all of Honeywell Process Solutions products and services. They also relied on us to plan and execute the grand opening for media, customers and employees — all in just a few weeks time.
The goal was to create a “wow” response, generating buzz among Honeywell’s best customers and the media, as well as enthusiasm among Honeywell’s employees.
We began building the buzz months in advance, with a save-the-date email to the select attendees. We followed that with a high-end lenticular invitation that was customized to each audience group, whether media, customer or internal employee. We equipped tour guides with information on iPads to lead tour groups through the center. We kept the content high-level enough to intrigue all three of our audiences. For customers who wanted a deeper dive, account managers and specialists were available for consultation. When visitors were not on a tour, they were occupied in large parking lot tent with refreshments, trivia and prizes — and networking opportunities galore. A special VIP badge gave visitors secure access to the center while reinforcing the “special” feel of the event. Each visitor left with a printed pop-up piece that highlighted the main attributes of the center.
More than 1,000 customers and industry media attended the grand opening events. The customer experience center made a splash in the trade journals and garnered glowing articles in industry blogs and websites. Employees were impressed and excited about the transformation of their space, and customers have been returning to the center to try out and explore new Honeywell offerings.