Formula for Hope

For 10 years we’ve produced Formula for Hope, the Greater Minneapolis Crisis Nursery’s biggest annual fundraising event. Precisely timed to fit within a 60-minute lunch hour, the event is renowned for educating, entertaining and pulling out the emotional stops as it inspires unprecedented support from attendees each year.

Challenge

The goal is to raise $500,000 in one hour to support the Nursery’s mission to end child abuse and neglect and create strong healthy families. People usually come to the event with an expectation of what they will give. Within the course of their lunch, it is our job to get them to double it.

Strategy

In our limited time, we create a compelling experience that helps the audience walk in the shoes of struggling families who receive services from the Nursery. With a combination of live performances, speakers, video and music, we deliver a message of critical need that’s infused with hope. Attendees walk away with a better understanding of the challenges these families face and are excited to be a part of the solution.

Outcome

The money brought in at Formula for Hope routinely exceeds goals and has made this event the nursery’s single largest fundraising event.

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