Honeywell Users Group Meetings

Since Story Stick began, we have produced Honeywell’s largest annual customer meetings held in the Americas and Europe.

Challenge

Honeywell User Group (HUG) meetings represent a key opportunity for Honeywell to strengthen customer relationships, show off their latest products and deliver their message to more than 1,000 customers at each event. The four-day meetings include presentations from Honeywell’s top executives, breakout seminars, a family fun night, an award dinner, live simulcasts, foreign language translations and more.

Strategy

We approach each new HUG with a fresh look. We often adapt pop culture themes to help deliver the messages, a strategy that has proven to capture the imaginations of the customers and press in the audience time and again.

Outcome

The event is featured in the biggest name industry journals each year, and participation rates remain high.

 
 
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