Minnesota Colorectal Cancer Research Foundation

Every year, we partner with the Minnesota Colorectal Cancer Research Foundation to produce their Blue Moon Ball — a gala that raises money for colorectal cancer research. It’s an inspiring evening filled with laughter, generosity, and emotion – and we’re proud to help make that come alive.

Challenge

Colorectal cancer is the second leading cause of cancer death, with 1 in 20 Americans diagnosed in his or her lifetime. In 2018, more than 50,000 people will die of this disease. Even more alarming, the rate of diagnosis in individuals under 50 is increasing. These statistics compelled our third year of volunteer support for The Minnesota Colorectal Cancer Research Foundation and its fundraising gala, the Blue Moon Ball.

Strategy

Colorectal cancer is not a disease that people want to talk about. Our strategy to help change that dynamic was simple: Tell the stories of people struggling with this disease—including the loved ones who care for them—in a moving video that shared both their pain and hope about this devastating illness. The video was a powerfully persuasive tool and a major factor in successful fundraising at the event.

Outcome

The event set a new donation record, tripling the organizers’ goal amount which will continue to fund grants to University of Minnesota and Mayo Clinic researchers who are working to improve survival and the quality of life for people with colorectal cancer. And we hope the video continues to inspire more people than we can count to seek healthcare early, and to fund ongoing research for the cause.

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