Modernizing a legacy brand.

Our client, an industrial process solutions company, needed to refresh its brand to stay relevant in the rapidly changing market. We created a comprehensive marketing campaign around the theme, Future Forward, elevating the conversation from product features to the Refinery of the Future (ROTF). The campaign was so successful that Story Stick is now launching the second phase of ROTF.

What we did.

Messaging

Graphics

Scenic design

Digital and print advertising

Meeting production

Social media

Video production

Presentations

Immersive experiences

Impact.

In less than six months, the campaign exceeded its 12-month lead-generation goals. In addition, advertising on LinkedIn achieved a 93% click-through rate (CTR),the highest in the company’s history.

View all work.