Our client, an industrial process solutions company, needed to refresh its brand to stay relevant in the rapidly changing market. We created a comprehensive marketing campaign around the theme, Future Forward, elevating the conversation from product features to the Refinery of the Future (ROTF). The campaign was so successful that Story Stick is now launching the second phase of ROTF.
Digital and print advertising
In less than six months, the campaign exceeded its 12-month lead-generation goals. In addition, advertising on LinkedIn achieved a 93% click-through rate (CTR),the highest in the company’s history.