Our client wanted to use video to help launch a product in a way that would generate interest and enthusiasm while succinctly hailing its virtues.
Explaining the benefits of the product to a high level audience required adroit messaging. Since it would frequently be used at trade shows with no audio, it needed to communicate message visually. However, aside from a few product shots, there were no visuals already existing, and no budget for a shoot.
We created a “heroic” 3D image of the product and graphically told the story in a dynamic, muscular style suited to the oil and gas industry. We worked with engineers to create accurate animation for the product and then got creative with on-screen graphics and transitions, making the video fun to watch and easy to understand.
The video achieved communications goals and surpassed expectations. And what's more, the client loved the fresh look!