When it comes to online events, there’s nothing virtual about them. They’re very real broadcasts that should be designed to keep your audience from distractions. Your broadcast has to compete with work, family, food, email, social media, pets, phone calls, biorhythms, you name it. Unlike an event, you don’t have a captive audience and it’s necessary to captivate them.
We recommend you quit thinking about your virtual event as anything like the live version you aren’t having this year. Think about this as small-screen TV. Online events are incredibly intimate. Rather than an audience of 200 or 2,000, you have an audience of one. One person on one screen.
We recommend producing 30, 45, or max 60-minutes of content that is broken up into segments of 5-minutes or less. And whether you’re trying to drive demand, raise funds, generate leads, or make a sale, the basics of the broadcast are the same:
We’ve only just begun sharing our thinking and best practices for online communication. Check back to learn our thoughts—live vs pre-recorded, to chat or not to chat, where to stream and why, zoom vs Skype—about virtually everything.