Promoting excellence to build student enrollment.

To reverse the decline in Catholic school enrollment, the Archdiocese of St. Paul and Minneapolis asked StoryStick to develop a marketing campaign to help stimulate student recruitment. Based on insights from our research, we created Aim Higher, a brand campaign that emphasized academic rigor, whole child development, individual attention, and community involvement.

What we did.

Campaign strategy

Brand identity

Story creation

Video production

Print collateral

Radio and print advertising


Inservice training


Building on the brand equity created by the campaign, the Archdiocese launched the Aim Higher Foundation to provide scholarships to students in need. 

View all work.