Birthing a spokesbot to engage engineers.

Our client needed a creative way to promote its technology leadership in the industrial safety solutions market. Appealing to engineers and tech experts, we created SFT2, an animated “spokesbot” who uses data to assess risk, validate safety, and monitor compliance. The company quickly embraced the geeky-cool spokesbot who has appeared in video, online, in print, and at industry events.

What we did.

Creative concepting

Social Media

Online advertising

Video production


SFT2 has been a highly effective marketing tool in helping to establish the company as a leader in safety technology solutions.

View all work.