Unifying employees behind a new vision.

A large health care and insurance provider wanted its employees to “Connect the Dots” with the goal of providing better, more affordable care and improving patient health. To deliver a consistent, actionable message to all employees, we constructed a tent on the Minnesota State Fairgrounds and transformed it into a branded, dynamic environment. Over a three-week period, we produced 22 events, immersing all 13,000 employees in a content-rich experience from the bus ride through the presentations, breakouts, videos, and closing performance.

What we did.


Story creation

Scenic design

Video production

Train-the-trainer workshops


Print collateral

Email communications

Event production

Transportation logistics


Post-event surveys reflected an overwhelmingly positive response, a high level of content retention, and a clear understanding of expectations.

View all work.