Converting a conference expands reach.

With its User Group meeting cancelled, our client needed a new way to connect with customers. In just weeks we created VTECH, three broadcasts over three days packed with the technical information and software demonstrations Users wanted. We worked with engineers from Arizona to Australia to script and pre-record all the demonstrations to ensure perfection. These same guests called in live on Microsoft Teams and we recorded the entire broadcast and streamed as alive event. Over 3,000 joined online, 3 times the expected in-person attendance.

What we did.

Creative concepting

Messaging

Video production

Demonstration design

Broadcast graphics and animation

Presentations

Presenter coaching

Platform graphics

Broadcast production

Impact.

Six times the number of customers registered

Three times the number of customers attended

Main stage broadcasts were most attended and scored the highest on post-event survey

 

View all work.