Personifying a software to generate buzz.

Our technology client wanted to make an international splash for the launch of its new alarm management software. Building on the product name, we created DynAMo, a control room operator -turned-superhero with the power to reduce process alarms. In addition to developing a graphic-novel-style animated video and print collateral, we transformed DynAMo into an interactive character for a key customer event.

What we did.

Story creation

Creative concepting

Campaign strategy


Video production

Print collateral

Tradeshow experiences


DynAMo attracted droves of customers and media to the product demos, making the product launch one of the most successful in the client’s history.

View all work.