Extending a successful campaign.

StoryStick launched the Honeywell UOP thought-leadership campaign, Refinery of the Future (ROTF) in March 2019. Later that year, we recommended UOP use its approach to refining efficiency as a second wave of ROTF communications. We created unique, numerical graphics that represented each efficiency, tweaked the messaging, and produced wide-ranging campaign elements that generated buzz, drove demand, and generated qualified leads.

What we did.


Story creations



Print ads

Social Media

Online advertising

PowerPoint Presentations

White papers


Conference branding


By expanding the Refinery of the Future story, Honeywell capitalized on the success of a previous campaign and exceeded their lead generation goal.

View all work.