Minnesota’s shelter-in-place order began five weeks before Formula for Hope, Greater Minneapolis Crisis Nursery’s largest annual fundraiser. We pivoted to broadcast and maximized audience by producing three different shows - at noon, 4pm & 7pm. Each program featured a host, live interviews, video roll-ins, and original graphics. The broadcast exceeded fundraising goals set for the original event.
Social Media campaign
Tripled audience attendees
Exceeded fundraising goal by 10%
Increased median gift by $100
Increased new donors by 40%