Re-imagining a fundraiser in five weeks.

Minnesota’s shelter-in-place order began five weeks before Formula for Hope, Greater Minneapolis Crisis Nursery’s largest annual fundraiser. We pivoted to broadcast and maximized audience by producing three different shows - at noon, 4pm & 7pm. Each program featured a host, live interviews, video roll-ins, and original graphics. The broadcast exceeded fundraising goals set for the original event.

What we did.

Creative concepting

Event production


Story creation

Video production

Graphic design

Social Media campaign


Tripled audience attendees

Exceeded fundraising goal by 10%

Increased median gift by $100

Increased new donors by 40%

View all work.