Biggest Story Stick HUG Ever

July 16, 2019

We’ve all heard the saying “Everything’s bigger in Texas.” That definitely held true for Story Stick at Honeywell’s annual user group meeting—aka HUG—held recently in Dallas. Though our team has produced both the Americas and European EMEA events since Story Stick’s inception, our client’s request was even bigger for 2019. 

Could we develop and produce the normal-for-Story Stick four days of non-stop activity with, among other things, main-stage general sessions; leadership presentations and videos; breakout seminars; a full-day executive forum; side-by-side channel partner meetings; and live onsite interview shoots?

AND this year, could we also develop the overall 2019 theme and messaging as well as design, produce and install virtually all the digital, print and environmental graphics, including: multiple language invitations; event maps; screen savers, table tent cards; program books, registration desk and demo center surrounds; game board and stickers; giant hanging banners and billboards; product-introduction towers; directional and meeting room signage; and colossal seven-feet-tall free-standing dimensional letters spelling “REVEAL,” to name just a few?

Why, yes, we could . . . and we did.